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With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Mass communication has led to modern marketing […]
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The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. With the rise of technological advances, promotions can be done outside of local contexts and across geographic […]
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